Intel Partner Alliance program focuses on Partner Connect event

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Intel chain chief John Kalvin said tens of thousands of partners have signed up.

The new Intel Partner Alliance program launched in January, but the chipmaker officially debuted on Thursday. John Kalvin, the company’s new global chain manager, presented the new program at the Intel Partner Connect virtual event.

The company created the Intel Partner Alliance to reflect its expanding ecosystem and technological changes. The program includes more training and new marketing options. It also has a modernized and unified partner portal and a new solutions marketplace.

It recognizes eight types of partners: OEMs, solution providers, service integrators, manufacturers (such as ODMs), distributors (“authorized” and “approved”), independent software vendors, software vendors. cloud and communications services and those who provide FPGA design and engineering services.

John Kalvin of Intel

“We are truly at the start of a new day for Intel and our partners,” said Kalvin, a 23-year company veteran who became vice president and general manager of Global and Partners in December. . “Together, we are moving the world forward by advancing cutting-edge technologies and solutions in a wide range of segments, from cutting-edge technology to cloud for virtual education, to safe roads and autonomous driving, to medical advancements. powered by AI, and many more. “

Kalvin said tens of thousands of partners have accessed the new portal, although he acknowledged that the launch was not transparent.

“It was very hard; it was a difficult program, ”he said. “Some of our partners had difficulty accessing the portal and things like that. Intel IT and our team of partners really worked around the clock to make sure we got them resolved quickly enough. “

New CEO Gelsinger addresses partners

Intel CEO Pat Gelsinger gave a synthesized recap of last month’s highlights for the company’s integrated device manufacturing (IDM 2.0). Gelsinger reiterated that Intel’s move to 7nm processing technology is proceeding as planned. For example, the first processors the company manufactures with this process, Meteor Lake, is on track for 2023. He also highlighted its progress in improved packaging technology and new 3D techniques that will create new products.

Advances in new technologies such as AI, 5G and IoT have created a more diverse set of partners, Gelsinger said.

Intel's Pat Gelsinger

Intel’s Pat Gelsinger

“I firmly believe that our best days are yet to come, but we cannot do it alone,” he said. “We need to work with you, our partners. We are stronger, more capable and in a better position to accelerate the future of technology, and therefore the future of the world together. I’m here today to make a personal commitment that Intel will work tirelessly every day to be an amazing partner for you. “

Gelsinger said he asked teams in contact with company partners to focus on three areas:

  1. Listen to and understand the challenges, opportunities and needs of partners.
  2. Work as partner advocates within Intel.
  3. Execute to ensure the business is a consistent and reliable partner.

“These are my expectations for my team,” said Gelsinger. “I expect you will push us to be our best and you our best partner.”

Indeed, Intel executives said they heard Gelsinger’s focus on execution.

Intel's Michelle Johnston Holthaus

Intel’s Michelle Johnston Holthaus

“He really focused on execution, execution, execution,” said Michelle Johnston Holthaus, chief revenue officer at Intel. “He said our customers need to know that we are going to perform and deliver exactly what we have promised.”

Global chip shortage

Last week, Gelsinger warned that the global semiconductor shortage could last until next year. Holthaus said Intel is working to ramp up capacity to meet growing demand. Over the past two years, Intel has doubled its capacity, she noted.

“The real thing here is that demand continues to be strong,” Holthaus said. “And with COVID-19 and the pandemic, it got even stronger, because we saw the PC has become essential to the way people work and interact on a daily basis.”

PC shipments reached 1 million per day, according to Holthaus.

“This is massive growth for TAM,” she said. “When you think about where we were in 2018, where we are now, we’ve grown from 75 million to 100 million units in TAM in a very short period of time. The good news is that with our investments at Intel in our capacity increases, we can build the dye to be able to supply well beyond market demand. “

But she noted that other component suppliers still face challenges.

“You might be able to find a processor,” she said. “But you might not be able to find a panel, battery, or other component to actually be able to complete this kit.”

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