NASCAR and iRacing Extend Link to Official Simulation Partner Status


NASCAR has officially extended its relationship with iRacing from a licensor / licensee agreement to the company now becoming the official simulation partner of the sanctioning body. The expanded pact focuses on both esports and iRacing, helping NASCAR design real race tracks with its simulation technology. For example, iRacing was involved in NASCAR’s plans to transform Auto Club Speedway in Southern California from a 2 mile intermediate track to a short track, as well as future Chicago street racing. The parties have enjoyed a licensing relationship for over a decade, dating back to ’10, but have intensified their cooperation over the past two years, including with the Pro Invitational Series events which aired last year at the start of this year. the pandemic. This led to a Sports Business Award nomination for Sports Breakthrough of the Year. The iRacing simulations will also help support the technical support of NASCAR’s next generation car model, and it will also create racing sim content for NASCAR’s digital media channels. NASCAR Senior Vice President and Chief Digital Officer Tim Clark and iRacing President Tony Gardner helped put the deal together. John Henry of Fenway Sports Group owns iRacing.


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