As Broadcom deal looms, VMware revamps Partner Connect


What happens and when? To find. Advice: new methods of remuneration, progression, more emphasis on services.

After two years of incremental changes, VMware has put the finishing touches on the new iteration of Partner Connect. The company officially kicked off the revamped global channel program on Thursday – all with cloud and SaaS in mind, and even as the pending Broadcom deal looms.

Partners and industry watchers have been anticipating the new cloud-focused framework for some time now. Over the past few years, VMware — rooted, like many of its partners, in the legacy world and simultaneously modernizing its own thinking and portfolio — has rolled out several new incentives and program restructures.

These efforts now culminate in the latest version of Partner Connect. The overall objective? Enable resellers, systems integrators, managed service providers, consultants, and other partners to grow their VMware cloud business while championing customer outcomes.

All aspects of the Partner Connect update are effective in the first quarter of VMware’s fiscal year 2024. This will happen on February 4, 2023. However, some elements of the new program are available.

You’ll want to know how upcoming (and current) Partner Connect changes impact you. Get all the scoop in the slideshow above.


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