Criteo welcomes French Competition Authority’s decision to restore partner status and partner access to metadata inventory

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NEW YORK, June 16, 2022 /PRNewswire/ — Criteo SA (NASDAQ: CRTO), the company Commerce Media, welcomes the favorable decision of the French Competition Authority published today to accept the commitments offered by Meta (formerly Facebook) to respond to the authority’s complaint regarding Meta’s termination of its ad buying partnership with Criteo. As part of the accepted commitments, Criteo will be reinstated as an authorized partner, restoring the company’s ad buying capabilities to Facebook and now Instagram. Today’s news follows a complaint filed by Criteo in September 2019.

“We are very pleased with the decision taken today by the French Competition Authority to accept commitments from Meta. Positive results such as this can ensure that great platforms like Meta work with partners and l ecosystem with open and fair competition and without self-preference. We appreciate the continued work and expertise in this case and in our sector by the French Competition Authority. Meta has finally offered strong commitments to meet to our complaint and we look forward to partnering with Meta again to purchase advertising inventory on their platforms on behalf of our clients using our ad buying optimization data and technologies,” commented Ryan DamonLegal Director of Criteo.

The objective of the original complaint was to recreate a level playing field for the industry by restoring the ability of Criteo and other companies to access Meta’s Facebook platform on fair terms and establishing clear and transparent guidelines to prevent the platform from unfairly favoring its own services on its own site. platform to the detriment of its competitors.

As indicated by the Autorité de la concurrence in its own press release available hereMeta has agreed to a series of undertakings which apply to Criteo and any other similar company harmed by Franceamong them:

  • Restore Criteo Partner status and badge to Meta.
  • Re-offer the same bidding API to Criteo to allow the company to use its own shopping optimization technologies and data to buy ad inventory across various Meta platforms, including Facebook and Instagram for Criteo’s advertising clients.
  • Use this auction API to run ad campaigns on the platform globally.

About Criteo
Criteo (NASDAQ: CRTO) is the global business media company that empowers marketers and media owners to achieve better business results. Its industry-leading Commerce Media platform connects 22,000 marketers and thousands of media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open Internet that encourages discovery, innovation and choice. For more information, visit www.criteo.com.

contacts
Criteo Investor Relations
Mélanie Dambre, Investor Relations, [email protected]
Criteo Public Relations
Jessica Meyers, PR, Americas, [email protected]

SOURCECriteo

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