Jenni Flinders Confirms VMware Partner Connect Launch February 29


VMware Global Network Lead on New Partner Program

The only way for VMware to achieve its lofty goal of doubling revenue over the next few years is to change the way the virtualization superstar co-sells and interacts with its channel partners, said Jenni Flinders, chief worldwide distribution of VMware.

Flinders expects to achieve this massive sales growth by officially launching its new flagship partner program, Partner Connect, on February 29, 2020, which will replace all current distribution programs.

“If we want to double our revenue in a few years, the only way to do that is through a healthy partner ecosystem that co-sells with us,” said Flinders, vice president and Global Channel. Head of VMware in an interview with CRN.

Flinders provides CRN with an in-depth look at Partner Connect, discusses his vision of core service competencies, and the services that make VMware partners the most profitable.

“If a partner comes up to me and says, ‘Hey, I want more discounts,’ that’s not the right conversation to have,” she said. “It’s more around ‘How do we extend your business models? And how can we help you create more practice areas?’


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