Microsoft urges its partner community to seize cloud growth opportunities


Microsoft Corp. announced today that it is updating its Azure Migration and Modernization Program and the launch of a new ISV success program to help its partner community take advantage of trends around digital transformation.

To Inspire 2022, its partner conference, the company explained that digital transformation is accelerating because the cloud has become an enabler of new innovations, with customers seeking not only new technologies but also trusted partners. At the same time, security, data privacy and compliance remain key issues for most businesses.

All of this adds up to a major opportunity for Microsoft and its partners, Kathleen Mitford, vice president of Microsoft Azure Marketing, wrote in a blog post. To seize this opportunity, Microsoft is focusing on growing Azure in three ways: with new cloud-native experiences, modernizing applications and data estates, and migrating and modernizing infrastructure and workloads. reviews. For each of these growth strategies, she needs the help of her growing community of partners.

In an update, Mitford said there are now over 500 partners enrolled in the Azure Migration and Modernization Program. However, Microsoft intends to further develop this community. “AMMP is our flagship program to help simplify and accelerate migration and modernization, with the right mix of incentives, best practice guidance tools, and expert help,” a- she declared.

One of AMMP’s major updates is strategic, with the company now offering up to 2.5 times greater incentives for Windows Server and SQL Server migrations. Not only that, but it will allow Microsoft business organizations to allocate these incentives locally, providing more opportunities for partners to engage in local plans.

At the same time, Microsoft announced updated best practice guidance in its Cloud Adoption Framework for Azure and Well-Architected Azure Framework. Finally, there are new modernization capabilities in Azure Migrationincluding the ability for ISVs to incorporate their own intellectual property.

Regarding the ISV Success Program, Mitford said it’s intended to help ISVs innovate and build new applications and then publish them to Azure Marketplace, where they can help customers modernize. ISVs will be able to leverage the program to develop on the Azure cloud, with access to cloud sandboxes, developer tools, technical and business resources, and a dedicated and growing community.

The company believes that ISVs can play an important role in helping it capture a number of important growth opportunities. For example, he cites a forecast from International Data Corp. who predict 750 million new logic apps will be built in the cloud by 2025. Microsoft said it can work with partners to help their customers build these apps using a scalable containerized architecture and its core services. globally scalable data.

Microsoft also sees a huge opportunity in data modernization, which is expected to grow to an $85 billion market by the end of 2025, according to its own estimates. This opportunity is a key driver for the company’s recently announced Intelligent Data Platform, a service that integrates databases, analytics and governance across customers’ IT estates.

Mitford ended with a few words of encouragement for partners, saying 2022 has created timely migration opportunities for Windows Server and SQL Server.

“Now is the perfect time for partners to notify customers using SQL Server 2012 and Windows Server 2012/2012 R2 of the end of support timelines and help them take steps to stay safe,” said she stated. “It’s also an opportunity to talk to customers about their cloud migration and modernization plans.”

Photo: Microsoft

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