SnapLogic Enhances Partner Connect Program to Help Partners Leverage Business Automation Opportunity


SAN MATEO, Calif.–(BUSINESS WIRE)–SnapLogic, provider of the #1 intelligent integration platform, today announced the launch of its new and improved Partner Connect program to help global technology, consulting and OEM partners take advantage of growing market for enterprise automation and integration services, a key component of the $50 billion infrastructure and application middleware software market. * Redesigned program enables partners to differentiate through vertical and functional specializations, enabling them to clearly communicate their value to customers, while utilizing SnapLogic’s partner marketing and digital infrastructure tools to collaborate on new opportunities commercial.

In addition to supporting partners by vertical specialization, the program also breaks down partner expertise into three main functional areas – Integration Platform as a Service (iPaaS) for core application integration, data integration and API management; enterprise automation for end-to-end business process orchestration; and cloud modernization for legacy upgrade projects. This way, the right partners will be brought in to support the right customer use cases.

“As organizations around the world accelerate their investments in integration and automation, we are seizing demand to expand our partner ecosystem,” said Jason Wakeam, vice president of business development and OEM sales at SnapLogic. “Increasingly, companies are linking their growth and success to the digital transformation of their operations, which means an increased need for intelligent integration and business automation. We’ve designed this program to make it easy and efficient for our partners to sign up, onboard and train, partner with us, and quickly realize revenue from these growing opportunities.

A key benefit of the Partner Connect program is the ability for partners to use SnapLogic’s low-code platform to quickly build integrations on behalf of their customers. This enables partners to accelerate the time it takes to develop and deploy new solutions, get work done 80% faster, and create opportunities for them to add value to their service offerings. This allows them to apply the saved time and effort to more strategic and high-end business offerings and opportunities.

“As a SnapLogic Technology Partner, Coupa has worked with SnapLogic and its marketing enablement engine to develop joint go-to-market strategies,” said Roger Goulart, Executive Vice President of Business Development and Alliances at Coupa. “As a result, we have enabled our customers to use the SnapLogic intelligent integration platform to provide seamless connectivity between Coupa’s Business Spend Management (BSM) platform and ERP systems so that they have the visibility and information they need to effectively manage their expenses. We look forward to driving continued business growth and customer value through our partnership with SnapLogic. »

Drive partner productivity and profitability

The enhanced Partner Connect program establishes three levels of partnership: Registered, Advanced and Premier. The registered partnership is designed to be an entry point for new partners, allowing them to develop and certify their solutions. The advanced level is for partners who have built successful integrations with SnapLogic; this level will give partners access to the SnapLogic sandbox environment and other resources. The highest level is Premier, which is for partners with the highest level of engagement with SnapLogic. These partners have access to additional technical resources as well as sales and marketing tools and support.

“We specifically designed the Partner Connect program with a partner-first mentality,” added Wakeam. “Our sales team is directly compensated for working with partners, eliminating any risk of channel contention and ensuring that our common end-user customers receive the strongest and most valuable solutions possible. Our goal is to make our partners productive and, above all, profitable.

SnapLogic is actively recruiting new partners in these three categories for collaborative customer engagements:

Technology Partners

SnapLogic’s Partner Connect program powers technology partner go-to-market strategy, accelerates sales, and accelerates time-to-market with the features below. Current technology partners include companies such as AWS, Workday, Coupa, Looker, SAP and Snowflake.

  • Resources to increase income – Resources, training, and marketing and sales tools to enable ISV providers to expand and grow revenue through a referral or mutual recommendation model.
  • Go-to-market activation – Common marketing framework to develop go-to-market strategy, including joint campaigns focused on shared value proposition and differentiation for customers and prospects.
  • Planning and acceleration of activities – Business planning and go-to-market accelerators that provide a fast track to growth through co-selling and lead generation campaigns.

Consulting partners

Consulting Partners can collaborate with SnapLogic to create and grow new programs with its integration platform, unlocking new revenue streams. SnapLogic consulting partners also have the ability to maximize time to value using existing common onboarding workflows, and can easily take a “build and grow” approach to new business within their accounts. Current consulting partners include: PwC, KPMG, Infosys, Cognizant, Hackett Group, IWConnect and Fresh Gravity.

  • Accelerate time to market – Designed for partners with expertise in common use cases and workflows that accelerate time to market.
  • Build reproducible solutions – Consulting partners can easily create flows and templates to automate business processes, produce their IP and resell it for higher margins.
  • Boost business automation – Partners can leverage SnapLogic to jump-start sales, technical, and marketing engines and unlock new customer opportunities.

OEM Partners

By joining the Partner Connect program, OEMs are able to quickly build repeatable integration patterns and streamline processes, deliver large-scale application and data integrations, and easily connect to cloud and on-premises applications. site to create innovative solutions. Current OEM partners include Planview, NTT Security, Prophix, OpenGov and Tyler Technologies.

  • Integrate SnapLogic – OEM partners have the ability to integrate SnapLogic’s iPaaS platform as part of their own solution, allowing customers to integrate with any other cloud or on-premises application or data source.
  • Offer integration as a service – By leveraging the SnapLogic platform, OEM partners have the ability to quickly integrate with customer applications and offer integration as a service.
  • Generate new sources of revenue – OEM partners can use the SnapLogic platform to extract data from customer applications and other third-party data sources to streamline their ability to deliver new value-added data services.

For more information on SnapLogic’s enhanced Partner Connect program, please read the SnapLogic blog and visit the SnapLogic website.

*Gartner”Forecast analysis: application infrastructure and middleware software, worldwideby Fabrizio Biscotti and Bindi Bhullar, February 22, 2021.

About SnapLogic

SnapLogic powers the automated enterprise. The company’s AI-powered self-service integration platform helps organizations connect applications and data sources, automate common workflows and business processes, and deliver exceptional experiences to customers. customers, partners and employees. Thousands of businesses around the world trust the SnapLogic platform to integrate, automate and transform their business. Learn more at

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